---
title: "Weathering The Storm: Sales Forecasting"
description: Forecasting sales can sometimes feel like trying to predict the weather.
---
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# Weathering The Storm: Sales Forecasting
Forecasting sales can sometimes feel like trying to predict the weather. ? Your sales may have been great so far, so you have every reason to believe youre headed for a big sunny sales weekend. ??? But sometimes clouds can roll in unexpectedly and rain on your profitable parade. ?
Instead of wallowing in the sadness of sales slumps, learn how to do something about it. With the right strategies, youll be able to optimize your sales numbers and better predict what your potential profits can look like.
The Law of Averages
Year-over-year numbers, **market trends** and c**onsumer spending patterns** are great tools for finding and predicting overall ups and downs over time. But using them to try to determine your daily order expectations, can quickly drive you crazy. 😜
When it comes to sales forecasting, using the **law of averages** assuming that possible outcomes will even out over a period of time can help you predict what might be in store for your store.
For example, lets say that over the previous year, your store receives an average of 100 sales per month. Thats 25 sales per week and five sales per business day. The law of averages doesnt mean that you can look at any given day and see five sales. It means that some days youll get more than five and some days youll get less. Over time, the numbers should average out.
While not an exact science, sales forecasts can still be very useful in helping you with things like scheduling your store maintenance when you know traffic will be minimal, stocking up before your busy season and flagging factors that may be costing you conversions.
Troubleshooting Slow Sales
If you cant seem to nail what your forecasted sales are compared to the actual sales that come in, one of the best things you can do is backtrack through any changes youve made to your store.
Selectively **remove third-party scripts** or **coding** you may have added, and **run test orders** to assess how they were affecting your customers checkout experience.
You may find there is a bug somewhere in the process or that tools designed to enhance the process were bogging it down and causing customers to abandon their carts.
If you notice that there has been an uptick in abandoned carts, you can send retention emails to encourage customers to return to your store, and even offer a small percentage off as an incentive.
Summary
Just like the weather, business can be unpredictable at times. Youll have busy days and slow days, and sometimes it may seem that theres no rhyme or reason to the tide of shoppers. Just remember, you have a number of tools and resources at your disposal to help you weather the storm and put your store in the best possible position for long-term success. Wishing you nothing but blue skies ahead!
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