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Tips for Writing Effective Product Descriptions

What is a Product Description?

A product description defines what your product is to your customers and entices them to make a purchase. There are 2 types of Product Descriptions:

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Primary Product Descriptions

These are presented in the Basic Info section of a product and serve as that product's primary description for your customers. For information on creating Primary Product Descriptions, see THIS ARTICLE.

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Advanced Product Descriptions

These additional description features are accessible in the Advanced Info section of a product, on the Product Descriptions tab. For information on creating Advanced Product Descriptions, see THIS ARTICLE.

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Tips for Writing Product Descriptions

Describe All Features

Aim to write an informative and accurate description. Use some of the brainstorming questions below when writing content for your product descriptions.

  • What are the features of the product?

  • What are the benefits of purchasing the product?

  • What are the dimensions of the product?

  • What are the materials used in the product?

  • What are the maintenance instructions for this product?

The best product pages use accurate descriptive text and detailed product photos to entice shoppers.

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Explain Jargon

Unless you're sure that your customers will understand industry jargon, take a sentence or two to define any professional slang in your product descriptions.

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Avoid using sentences that are riddled with technical phrases without context. For example: "This mic offers excellent transient response and substantial dynamic headroom to reduce nonlinearity."

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Grammar, Punctuation, and Spelling

Language is less structured in the internet age, but grammar, spelling and punctuation still play an important role in your business' credibility.

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Be sure to follow grammar rules, maintain clear sentence structure and double check your spelling.

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Keep it Legible

Many customers don't want to read a huge block of text. Make it simple for the skimmers by using a clearly legible font and font size. Consider using bullet points or font emphasis to make the main features stand out in the description.

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Be Genuine

You can increase your connection with your customers by helping them to understand that you are a genuine, real person and not a big, impersonal company. Whether you've used your products or not, be sure to personalize the description and use subjective language.