---
title: Product Importing Spreadsheet Guide
description: This article provides full details of each value in the sample product import spreadsheet.
---
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# Product Importing Spreadsheet Guide
This article provides full details of each value in the sample product import spreadsheet. It's a reference guide for merchants who [import products](https://help.volusion.com/s/allaboutimportexport?hsLang=en-us) and need help understanding how to use each spreadsheet column.
**Column Name**: Key
**Description**: a unique identifier for each product
**Corresponding Field Name**: N/A
**Page Section**: N/A
**Notes:** This field is required and should be the same for each variant of the same product
**Column Name**: Product Name
**Description**: the name of your product as it displays on your storefront
**Corresponding Field Name**: Name
**Page Section**: N/A
**Column Name**: Price
**Description**: the price you want to sell the product for that displays on the storefront
**Corresponding Field Name**: Price
**Page Section**: N/A
**Column Name**: Description
**Description**: a short description of your product that displays on the storefront
**Corresponding Field Name**: Description
**Page Section**: N/A
**Column Name**: Category
**Description**: the category of products that this product belongs to (you can specify more than one category by separating them with a comma, such as "clothing, shirts")
**Corresponding Field Name**: Categories
**Page Section**: N/A
**Column Name**: Hidden
**Description**: a "true" / "false" value that determines whether this product displays on your storefront
**Corresponding Field Name**: N/A
**Page Section**: three-dot more options menu: Hide Product / Show Product
**Column Name**: SEO Friendly Name
**Description**: the text you want search engines like Google and Bing to display as the link to the product (for example, "[www.yourstore.com/p/seo-friendly-name-value](http://www.yourstore.com/p/seo-friendly-name-value)")
**Corresponding Field Name**: Friendly Name
**Page Section**: SEO
**Notes:** This field is required and must be unique to each product
**Column Name**: SEO Title
**Description**: the product name in search engines and the page title in web browsers
**Corresponding Field Name**: Title
**Page Section**: SEO
**Column Name**: SEO Description
**Description**: detailed text that appears in search engine results pages (Google cuts this value off after 160 characters, and penalizes you for duplicate text)
**Corresponding Field Name**: Meta Description
**Page Section**: SEO
**Column Name**: Advanced Description
**Description**: a detailed description of your product that displays on your storefront product page (this field supports basic HTML)
**Corresponding Field Name**: Advanced Description
**Page Section**: Advanced Description
**Column Name**: Image URL
**Description**: the URL of the current location of this product's image(s) (you can specify more than one image by separating the URLs with a comma, such as "[http://www.location.com/image1.jpg,http://www.location.com/image2.jpg](http://www.location.com/image1.jpg,)")
**Corresponding Field Name**: N/A
**Page Section**: image gallery drop zone
**Column Name**: Images Alt Text
**Description**: a description of what each image you specified contains, which displays when users hover the mouse over the image (search engines also index this content)
**Corresponding Field Name**: Alt Text
**Page Section**: hover over image: Edit metadata (i icon)
**Column Name**: Variation1 Title
**Description**: the name of the variant category you would like to create (for example, "color")
**Corresponding Field Name**: Variant Name
**Page Section**: Variants
**Notes:** This field is required if using Variants
**Column Name**: Variation1 Value
**Description**: the type of variant in the category you specified above (for example, "red")
**Corresponding Field Name**: Variant Values
**Page Section**: Variants
**Notes:** This field is required if using Variants
**Column Name**: Variation2 Title
**Description**: the name of the variant category you would like to create (for example, "color")
**Corresponding Field Name**: Variant Name
**Page Section**: Variants
**Notes:** This field is required if using Variants
**Column Name**: Variation2 Value
**Description**: the type of variant in the category you specified above (for example, "red")
**Corresponding Field Name**: Variant Values
**Page Section**: Variants
**Notes:** This field is required if using Variants
**Column Name**: Variation3 Title
**Description**: the name of the variant category you would like to create (for example, "color")
**Corresponding Field Name**: Variant Name
**Page Section**: Variants
**Notes:** This field is required if using Variants
**Column Name**: Variation3 Value
**Description**: the type of variant in the category you specified above (for example, "red")
**Corresponding Field Name**: Variant Values
**Page Section**: Variants
**Notes:** This field is required if using Variants
**Column Name**: Variation4 Title
**Description**: the name of the variant category you would like to create (for example, "color")
**Corresponding Field Name**: Variant Name
**Page Section**: Variants
**Notes:** This field is required if using Variants
**Column Name**: Variation4 Value
**Description**: the type of variant in the category you specified above (for example, "red")
**Corresponding Field Name**: Variant Values
**Page Section**: Variants
**Notes:** This field is required if using Variants
**Column Name**: Variation5 Title
**Description**: the name of the variant category you would like to create (for example, "color")
**Corresponding Field Name**: Variant Name
**Page Section**: Variants
**Notes:** This field is required if using Variants
**Column Name**: Variation5 Value
**Description**: the type of variant in the category you specified above (for example, "red")
**Corresponding Field Name**: Variant Values
**Page Section**: Variants
**Notes:** This field is required if using Variants
**Column Name**: Variant Sku
**Description**: the unique identifier for this particular variant product
**Corresponding Field Name**: SKU
**Page Section**: Variants \> Edit Products
**Notes:** This field is required if you are tracking inventory on Variants
**Column Name**: Variant Price
**Description**: the price of this particular variant product
**Corresponding Field Name**: Price
**Page Section**: Variants \> Edit Products
**Column Name**: Variant Hidden
**Description**: a "true" / "false" value that determines whether this variant product displays on your storefront
**Corresponding Field Name**: eye icon
**Page Section**: Variants \> Edit Products
For instructions on how to import products, see "[Products App: Importing](https://help.volusion.com/run-your-business/products-app-importing?hsLang=en-us)".
For more information about products, see "[The Products App](https://help.volusion.com/s/products-basic-features?hsLang=en-us)".
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