---
title: Pricing
description: Price is probably your customers biggest consideration after they find a product they just have to have.
---

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# Pricing

Price is probably your customers biggest consideration after they find a product they just *have* to have. You want to make sure that price your products competitively, but that you can also make a profit. Thankfully, your Volusion store comes with lots of options for you to ensure that the price is right.

 

Lets start with the basics: At minimum, you can simply set a plain ol price in the Basic Product Info section.

 

To go a step beyond, consider adding a Sale Price (and optionally, show the customer how much theyll save).

 

If you want to go all pricing crazy (and who doesnt from time to time?), you can add options such as Setup costs, Gift Wrapping and even Special Pricing Levels that enable qualifying customers to enjoy additional discounts.

 

Of course, we could go on and on about all of these great ways to tailor your product prices. If you want to learn more about each one, just visit the Pricing section of our our [Product Settings](https://help.volusion.com/s/yourstorepricingstructure?hsLang=en-us) guide. And for a deeper dive on special pricing levels, check out [How to Create Special Discount Prices for Customer and Products](https://help.volusion.com/s/specialdiscountpricesforcustomers?hsLang=en-us) .

 

 Summary

The right price can make or break a sale ... and your profits.With Volusion, you can factor extra costs into your pricing and set up the occasional sale to get customers charging to your checkout page.

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