Displaying Foreign Language Characters in Meta Tags

Attract shoppers from around the world to your store by displaying foreign language characters in your meta tags.

Written by�Jared K

It�s probably safe to assume that most visitors to your online store speak a common language used by the audience you are targeting. Still, in a global ecommerce world, you want to make people of all nationalities and ethnicities feel welcome to shop your store.

�

So whether you�re an English-speaking merchant trying to target non-native shoppers, or a foreign language-speaking merchant targeting your own market, you may need to display foreign language characters in your meta tags. These will tell search engines about your site�s content and make it easier for shoppers to find your store.

�

To do this you'll need to enable the Unicode Title Meta Tags variable, as follows:

�

From your store's Admin Dashboard, go to Settings > Config Variables.

�

Find and select Enable Unicode Title Meta Tags.

�

Click the Save button at the top right of the page.

�

Summary�

Keep your online store inclusive to everyone, everywhere with this simple setup that enables foreign language characters to display in your meta tags.