Search Engine Optimization (SEO) is a collection of marketing practices aimed at increasing the volume of traffic and conversions for a particular website. SEO best practices work hand-in-hand with the search engines’ complicated algorithms to influence the way a website is presented in organic search results.

For information on how to optimize your homepage and overall store, see "Settings App: SEO".

For information on how to optimize your individual Product, Category, and Informational Pages, see "The SEO Extension".

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