If you have multiple photos on a product or category page, you can easily change their display order however you like.

In your Admin Area, open the appropriate app (Products or Categories), select the product or category you want to edit, and locate the photo section.

Here: hover over a photo you want to move and select the left or right arrow to move it one position in the series.

You can do this as many times as you like with any photo until they're all in the order you prefer.

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