Search Engine Optimization (SEO) is a collection of marketing practices aimed at increasing the volume of traffic and conversions for a particular website. SEO best practices work hand-in-hand with the search engines’ complicated algorithms to influence the way a website is presented in organic search results.

Every product and category page in your VOLT store has adjustable SEO parameters, also known as metadata. To learn more about how to add and edit SEO metadata on your products and categories, see SEO: Products and Categories.

For more information about the SEO tab in your store Settings, see Settings: SEO.

To learn how to use URL Redirects (otherwise known as 301 Redirects) to redirect pages, see SEO Settings: URL Redirects.

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