The Variants feature enhances the Products feature by letting you set up variant versions of your products easily without having to create a separate product for each variant (size, color, etc.) in your inventory. You can create as many variants of your main products as you like.

Check out the video below to learn more, or keep scrolling down to read step-by-step instructions:

Getting Started

To get started, go to a product for which you'd like to add variants and scroll down to the Variants section:

How to Create Variants

Before you can create variants, you must create at least one group classification for them. To create a variant group:

  1. Press Add Variant Group.
  2. In the Variant Name field, enter the grouping name of your choice (for example, "Size"). You can repeat this procedure as many times as you like to add more variant groups (for example, "Color").
  3. In the Variant Values field, enter the selection name of your choice (for example, "Large" or "Red").
  4. Press ENTER on your device keyboard. As you create values, you'll see corresponding labels for them appear in the Variant Values section. You'll also see variant products appear in the Edit Products section below.
  5. Press Save.

To add more values to the group, press the Variant Value field and repeat the steps 3-5 above. You can add as many values to a group as you like. When you're finished, save.

How to Edit Variants

By default, all variants you create display on your storefront. Before a customer makes selections, they can't add the product to the cart.

After they make selections, the Add to Cart button appears.

To hide variants or change their SKU values:

  1. Go to the Products app.
  2. Select the product you want to edit.
  3. Scroll down to the Variants section.
  4. In the Edit Products subsection, flip the toggle switch in the row beneath the eyeball icon. It will change from orange to gray. You can also press the corresponding three-dot more options menu icon and select Hide this variant.
  5. When you're finished, press Save.

Although hidden values won't disappear from the storefront, shoppers won't be able to add them to the cart (a Not Available message replaces the Add to Cart button).

By default, all variant SKUs are generated automatically. To change one, click it and edit as you like. When you're finished, press Save.

To delete a variant value, press it and select Delete This Variant:

To delete the entire variant group, press the three-dot more options menu icon in the group row and select Delete variant group:

How to Set Up Variant Price Differences

You can add a price difference to any variant value or variant product, either during creation or afterward. To access the option, go to the Products app, select the product of your choice, and scroll down to the Variants section.

To add a price difference to an entire variant value (for example, "X-Large"), click the corresponding label in the Variant Values section of the grid:

Enter the value of your choice in the Price difference field, or use the arrows to adjust the value up or down. When you're finished, press Save.

All affected variant products will show bold prices in the Edit Products section below to let you know they've been affected.

To add a price difference for an individual variant product only (for example, "X-Large" / "Cotton"), press the price on the grid in the Edit Products section, edit it as you like, and press Save.

To remove a price difference you added in this manner, open the three-dot more options menu icon next to the variant product in the Edit Products section, select Reset Price Override, and save.

When a shopper visits a product page with variants that have price differences, the price displays an asterisk until the shopper makes all applicable variant selections.

If you entered a Sale Price for a product with variants, the sale price applies to all variant products by default. When an individual variant product's price is lower than the sale price, the lower price shows on your storefront.

Images for Variants

With the Variants feature, you can add an image for any variant value (it will display for any variant product that uses the value) or any individual variant product. To access this functionality:

  1. Go to the Products app.
  2. Select the product of your choice.
  3. Scroll down to the Variants section.

Variant Value Images

To add one or more images for a variant value, locate the Variant Values section of the grid and press the value you want to edit to reveal options. Here, press the Variant Images section.

You can either choose an image already in your gallery or add a new one by clicking the drop zone and locating it on your device. Once it's in the gallery, close the dialog box and press Save on the product edit page. You'll notice that applicable rows in the Images column in your variant products table inherit variant value images (all variant products that use the value in question). If you have more than one applicable image, you'll see a bubble with a number in it displaying in the top right of the preview set. Press the preview set to view all applied images. Inherited images show a Group Image tag in the gallery.

Variant Product Images

To add one or more images for a specific variant product (not inherited from its constituent variant values), press the plus symbol in the Images column for the row corresponding to the variant product.

You can either choose an image already in your gallery or add a new one by clicking the drop zone and locating it on your device. Once it's in the gallery, close the dialog box and press Save on the product edit page.

If the variant product has inherited images from its variant values, you'll see a preview of them in place of the plus symbol. To add a unique image for that product to go along with the existing set, press it.

The Storefront Experience

Variant images only appear when a Variant is chosen, replacing the other images that are displayed. Thumbnails will appear only when there is more than one image assigned to a Variant.

Shoppers can click the thumbnail to view the full size in the main image area. The image also changes automatically based on the first variant value they select. Thereafter, a spotlight effect shows which image(s) correspond to the selected value(s).

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